The days of static websites and wrangling 10,000 backlinks in order to achieve good search engine rankings are over. Google’s state of the art algorithm is more precise every day and it’s essential that businesses take advantage of that. Today’s consumer values relevant, top quality content with seamless and well designed navigation and businesses need the right strategies to create and disseminate that content effectively. Our team understands the nuances of getting great content to marry with SEO so that your message is impeccably stated and broadcasted to the right audience at the right moment.
Tracy Russell & Rossi is a full service digital media, internet marketing, and communications firm located in Boise, Idaho. We serve companies all over the country by delivering social media, SEO, online marketing, and web design and development services. Our dedicated staff of marketing consultants and social media strategists help our clients identify the best way to meet and exceed their online marketing goals.
SEO can help build and grow your business in many ways. First, you’re connecting directly with searchers as they are actively looking for the products and/or services you offer. Second, getting your website placed in top spots on search engines like Google, Yahoo, and Bing can provide “instant credibility” in the eyes of your prospective clients or customers. Let’s be real, the days of advertising in the phone book are over. The internet is the new phone book, and whether it’s fair or not, perception is reality. What does your business’ internet presence look like?
Every campaign is different, so it’s impossible to quote a one-size-fits-all price. The price of our SEO campaigns vary depending on your type of business, keyword volume, monthly spend and other factors. Most importantly, we want our services to pay for themselves multiple times over, and we structure pricing for our clients to reflect that principal.
Pay-per-click marketing is a way of paying search engines for clicks to your website, as opposed to getting clicks from organic search engine results pages (SERPs) through search engine optimization (SEO). Pay per click ads typically appear in a colored box or labeled section on search results pages and are separated from the regular search results on most major search engines.
A lot goes into building a winning PPC campaign, from researching and selecting the right keywords, to arranging those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google (and many other networks) charge you less per click, leading to higher profits for your business. It takes time to learn how to do all of this correctly.
We manage over $30,000 in PPC ad budgets per month, and have been doing so for years. Our experience equals more clicks and conversions for your business in a shorter amount of time.
Tracy Russell & Rossi is a full service digital marketing and public relations firm offering big business results with the customer experience of a boutique agency. Located in the the heart of downtown Boise, TR&R is a unique mix of talent, offering experience and guaranteed results at every level of marketing strategy. From one of a kind web designs and marketing campaigns to down and dirty optimization to ensure your ideas are being heard—we obsess over top notch creativity and technical advantages that turn data into strategy, drives major online traffic and put your best face forward—every time.Learn More About Us